PERSONAL BRANDING
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HOW THE RIGHT VISION SHAPES YOUR IDENTITY Today is the time to explore HOW, and it is not less complex than the WHY. A brief recap: I am examining the WHY-HOW-WHAT framework behind my project, Brand & Beyond Masterclasses, a new learning approach to Personal Branding. After defining the WHY (as explained in my previous…
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START WITH “WHY” When launching something new, the advice is always the same: Start with WHY. But no one tells you how difficult it is to truly define it. A few days ago, I launched Brand & Beyond Masterclasses: a space where personal branding meets multiple disciplines, from sports to luxury tourism, fashion to wellness,…
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THE CHALLENGE OF LOOKING AT THE PAST WITHOUT BEING TRAPPED BY IT Looking back at the Fall 2005 runways, I find myself reflecting on the inspirations of that era and questioning how they remain relevant today. To understand this, we need to distinguish between two perspectives: Back in Fall 2005, designers drew extensively from historical…
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THE CHALLENGE OF PERSONAL BRANDING Personal branding is not just about how we present ourselves, it is about making that presence feel authentic, effortless, and relevant across different contexts and audiences. Despite differences in cultures, professions, and personal styles, personal branding remains a universal force. It is not simply a tool or a tactic, it…
Genny Bi Studio 