GOALS
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START WITH “WHY” When launching something new, the advice is always the same: Start with WHY. But no one tells you how difficult it is to truly define it. A few days ago, I launched Brand & Beyond Masterclasses: a space where personal branding meets multiple disciplines, from sports to luxury tourism, fashion to wellness,…
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A few days ago, I stumbled upon a question that caught my attention: What leaves a stronger impression: your style or your mind? At first, it seemed like a simple, even playful question, meant to spark conversation. However as I sat with it, I realized it was far more complex than it appeared. For a…