STRATEGY
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HOW THE RIGHT VISION SHAPES YOUR IDENTITY Today is the time to explore HOW, and it is not less complex than the WHY. A brief recap: I am examining the WHY-HOW-WHAT framework behind my project, Brand & Beyond Masterclasses, a new learning approach to Personal Branding. After defining the WHY (as explained in my previous…
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START WITH “WHY” When launching something new, the advice is always the same: Start with WHY. But no one tells you how difficult it is to truly define it. A few days ago, I launched Brand & Beyond Masterclasses: a space where personal branding meets multiple disciplines, from sports to luxury tourism, fashion to wellness,…
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THE CHALLENGE OF LOOKING AT THE PAST WITHOUT BEING TRAPPED BY IT Looking back at the Fall 2005 runways, I find myself reflecting on the inspirations of that era and questioning how they remain relevant today. To understand this, we need to distinguish between two perspectives: Back in Fall 2005, designers drew extensively from historical…
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Creativity is not just about breaking the mold. Sometimes, it is about knowing how to shape something familiar into something uniquely yours.
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Application of luxury brand strategies to personal branding
Genny Bi Studio 