A few days ago, I stumbled upon a question that caught my attention:

What leaves a stronger impression: your style or your mind?

At first, it seemed like a simple, even playful question, meant to spark conversation. However as I sat with it, I realized it was far more complex than it appeared.

For a long time, I believed that the mind should always take center stage: that ideas, intelligence, and depth were the true markers of impact. But then, I began to notice something.

Even the most brilliant minds sometimes go unheard because they lack the right means of expression. That is when it hit me: style is not superficial; it is a vessel for communication.

My mind needed my style to express itself fully.

This is not a black-and-white debate. It is about understanding the process of expression. A message without form gets lost, just as an outfit without meaning feels empty. Neither can stand alone.

STYLE AS A METHOD: A PERSONAL BRANDING JOURNEY

To explore this further, let us define style.

Style is not just about fashion, it is a method. It is the way we assemble elements, the process we use to combine things harmoniously, whether it is clothes, words, or the way we move through the world.

Let’s compare it to food.

Imagine you are baking a cake.

• The cake represents an outfit, the final combination of ingredients (clothes and accessories) and tools (your habits: skincare, diet, hair care).

• The recipe? That is the social and professional context you are working within.

• But here’s the key: how you mix the ingredients, how you interpret the recipe, how you use the tools, that is your style. It is the method behind the creation.

Now, take a broader view:

• If an outfit is a single cake,

• Then the variety of foods you prepare over time represents your entire diet.

• Your dietary plan? That is your overall personal branding—a sum of all the choices you make.

In the same way that food fuels the body, personal branding fuels perception.

This may seem like a simple analogy, but it illustrates a fundamental truth: your style is a process, a way of assembling elements to create something meaningful.

THE REAL QUESTION: TOOLS OR MIND?

Now, let us return to the original question:

What leaves a stronger impression: the tools you use to bake a cake or your mind?

With this perspective, we see that these two aspects are not truly separate.

• Your mind defines the vision.

• Your tools execute it.

One cannot exist without the other. They are simply different stages of the same process, from idea to realization.

This is exactly why personal branding is not just about appearance: it is the bridge between who you are and how you communicate that to the world.

COHERENCE: THE ESSENTIAL QUALITY FOR YOUR PERSONAL BRANDING

A personal brand is not about wearing expensive clothes or following trends. It is about one fundamental principle:coherence.

To truly support you, your personal branding must be COHERENT; coherent with who you are and with where you want to go.

Just like a dietary plan supports physical well-being, your personal brand must support your personal and professional aspirations.

A strong personal brand does not mean dressing for the sake of dressing—it means making sure that the way you present yourself aligns with your goals, values, and ambitions.

JOIN THE CONVERSATION AND TAKE ACTION

The work we do on ourselves is the greatest investment we can make in life, and it is a gift to those around us who benefit from our growth.